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The question is: when is a long history “heritage” and when is it a burden that needs to be jettisoned?One brand that was potentially an icon in the KWV portfolio is obviously Roodeberg but with the wine currently selling for around R65 a bottle and now firmly entrenched in the middle market, it’s difficult to see how the company’s brains trust could successfully reposition it as an ultra-premium offering.
Regarding The Mentors range specifically, there is perception in some quarters that for all the awards the wines have won, they are still stylistically too safe, which is to say calibrated to commercial, popular taste.
This is perhaps not entirely fair as the market is not monolithic and not everybody wants to drink “orange” wine or anything else too alternative.
However, it does have to be acknowledged that The Mentors story is not well told.
Consumers at the fine wine end of the market care about a sense of place and the personalities behind the making of the wine but the brand unfortunately comes across as unremarkable and impersonal.
In addition, the actual packaging is particularly non-descript and does not do a good job of positioning the wine for the uninitiated consumer (the white wines selling for R175 a bottle and the reds for R280).
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Webcam Sex Dating Free LIVE Adult Video Chat Cams - Online Dating Cams is a webcam dating system which allows individuals, couples and groups to make contact and cam to cam video chat with each other over the Internet, usually with the objective of developing a personal, romantic, or sexual relationship.With the operational assets of liquor business KWV Holdings sold by empowerment giant Hosken Consolidated Investments (HCI) to drinks industry veteran Vivian Imerman of Vasari Group earlier this year, yet another round of introspection for this super-co-op turned private company.Head winemaker Johann Fourie has left to be replaced by Wim Truter, who only recently was appointed to head up Fleur du Cap at KWV competitor Distell, while director in charge of global marketing and sales efforts De Bruyn Steenkamp is arranging workshops to brainstorm why KWV’s flagship range The Mentors doesn’t have more of a following in the market, despite winning multiple awards both locally and internationally.“The intrinsics aren’t in question but we’re perceived as corporate and retro,” he says.Compared to something like the red blend that is The Chocolate Block from Vinimark [correction: The Chocolate Block is made by Boekenhoutskloof and Vinimark is Boekenhoutskloof’s distribution partner – the two companies share some of the same management], The Mentors isn’t nearly as sexy but should it even strive to be so?Opus One from Rothschild and Mondavi and Grange from Penfolds are successful ultra-premium brands but you wouldn’t necessarily call them “sexy”.