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The nerve dating web site - choosing a screen name for online dating
How About We, a subscription-based dating and relationship company that serves up discounted, clever date ideas, has today announced the acquisition of The acquisition signals a huge transition for How About We, which is looking to build out a new lifestyle media network, complete with an advertising division. As it stands now, How About We has two separate subscription-based properties, How About We Dating for singles and How About We couples for couples.
The idea is to offer singles a place to go after they’ve found a relationship, and then go above and beyond the IAC-backed online dating competition with new sex-centric content. Com, which is responsible for headlines like The 6 Weirdest Types Of Things That Get Said During Sex and What It’s Like For Disabled People To Have Sex, will undergo a redesign and relaunch as part of the deal.
Meanwhile, Nerve’s dating service, aptly named Nerve Dating, will be rolled into How About We’s existing dating platform, which currently boasts around 2 million users.
How About We is offering current Nerve Dating users a free six month subscription as they transition over to How About We.
Alongside the for couples, for celebrities, and The Date Report, centered around dating and being single.
The Date Report has been around for a while as part of How About We, and will also get a fresh redesign as part of the deal.
But anyone who’s spent any time on dating websites knows that plenty of friction still exists, whether it be in the awkwardness of online-to-offline interaction, the inherent dangers of meeting an e Stranger, or the problem of having to rely on algorithms and science to find your perfect “match.” As much as dating sites strive to find a scientific method (or a more efficient way) by which to introduce us to the loves of our lives, many of them still feel impersonal and gimmicky, and, as Paumgarten points out in his article, it’s for this reason that online dating remains an isolating pursuit.
Sean Mills, the CEO of Nerve Dating, agrees that online dating today still feels like a search for the best deals on airline tickets.It seems as if, in playing online games, we go to buy more missiles, and in doing so suddenly find out that we’re the proud member of an online dating community.Dating sites will do anything to attract new customers, promising true love, infinite happiness, and walls filled with fewer cat pictures.Gawker’s Brian Moylan has been editing for The Date Report, and will now take over as Editor in Chief of How About Media. Nerve, on the other hand, doesn’t bring with it a huge audience.Instead, it has a solid brand that has been hooking up sexy singles since 1997 as one of the first web-only magazines.According to the press release, How About We has been working on the media network expansion for a while, with a plan to sell advertising across all of its properties, including the new media network and How About We Couples and How About We Dating.