Social stigma of online dating

30-Nov-2014 15:52 by 5 Comments

Social stigma of online dating

The online dating app Tinder focuses on the younger generation of daters, while e Harmony tends to market to the 35 and up group.Popular and profitable dating sites spend millions in advertising.

These companies recognize the increase in advertising budget results in higher annual growth.Online dating today is more prevalent than traditional dating. However, online daters looking for love online, face privacy and security risk they might not expect.Ashley Madison an online infidelity site that promise discretion and security fell victim to hackers.The attack was revealed by computer security blogger Brian Krebs.The hackers threatened to expose the company’s user database, financial records and other information if they do not heed to their demands.Online dating has become the preferred method to find dates, hookups, relationships and possible life partner.

USA Today reported that more than a third of recent marriages started online.

The growing number of singles and fading social stigma of online dating give the online dating market an expanding consumer base.

Free and mobile-focused services is the main driver of this growth.

Online dating sites cater for every age and income brackets.

Niche online dating sites specially cater to ethnic and religious groups, today there are specific sites for every kind of single.

Online dating sites use many marketing tools and techniques to attract viewers to sign-up.

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